Imagine getting your magazine onto a new reader's favorite device with a single link or QR code.
One tap... one scan, and the entire process kicks off whether they're on an iOS or Android device.
One tap... your new reader is on the way.
This technology is exclusive to MagCast, and publishers are using it to amp up their installs, subscribers, individual issue sales, and readership numbers. Read on to find out how.
One of the coolest, most effective, marketing tools I've seen since joining the MagCast Team is a neat little suite of technology called OTAI™.
It stands for One Tap App Install, and what it does has to be seen to be believed.
Yep. No codes to enter, no passwords to forget. The magazine icon lives on a device that goes everywhere with them. One tap.
Yes, and no other digital magazine publishing platform on the planet has the technology.
Now, let's look at the marketing power of OTAI™.
Say you have a fly fishing magazine called "Western Fly Fishing Magazine" (a good made up name, right?).
How many installs could you pick up by simply handing out fliers at an outdoor sporting show?
Better yet, how much would it cost you to send a box of fliers to a local kid, cover their admission, plus a stipend for lunch, and pay them per install?
Now you're thinking, but let's go bigger.
As publisher of Western Fly Fishing Magazine, the event organizer, the company holding these events all across the region or country, they'll take your phone call.
Cut a deal with the organizer and see how many readers you can get targeting the entire show circuit.
"Hi there Event Organizer, I'd like to offer three free issues of Western Fly Fishing Magazine to every show attendee this year, across your whole circuit. Can we talk?"
After the success of your outdoor sporting show promotion, take your new readership numbers to potential advertisers and start depositing checks!
Like I said above, there are a million ways to get your link and QR code in front of people, and all they have to do to install your magazine app and become your reader is tap or scan.
If you're in marketing, and you're not salivating right now, I'd check your pulse.
And, because I know you're wondering, starting a digital magazine is easier than you think. You have what it takes, and we're here to help, every step of the way.
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Every month, everyday people just like you start successful magazines with MagCast.
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